Make a reel for Draftwell: a freelancer asks her phone for a proposal while she drives. Then Draftwell writes it.
Here's the first frame. She filmed it herself from the dash mount: morning light, sunglasses, one hand on the wheel.
Still · 13 creditscan she say the line herself instead of a voiceover?
Yes. The video model can speak the words, so it's one step, not a clip plus lip-sync.
Your reel is ready, with its cover and a caption with hashtags.
You post every day and still get no customers. Most posts never show what your product does, so viewers scroll past. Reels that show the product doing the work send people to your link.
Why generic tools don't convert →
People scroll past reels that look like AI. Hook Studio renders the text, your product's screens, and the cut like a real edit, so viewers stay to see your product.
Filmed on a phone, a polished ad, a meme, or faceless screens. Each format gets the camera and the look it needs.
No stock-photo smiles or shocked faces. Expressions stay small unless you ask for more.
Before every render, Hook Studio finds the faces and moves the text out of the way, inside the app's safe zone.
Every still and clip is checked for AI tells like warped hands or an absurd prop. A still that fails gets one free fix.
Every swipe and every save tells the app people want more, so it pushes your carousel further. Put your product on the list, and viewers find it as a tip, not an ad.
Two ways to frame the same product — pick the one that matches how you think about your content problem.
TikTok and Instagram reels without a camera, a studio, or your face. For creators, founders, and brands that don't want to be on camera.
See how it works →Automate the creative step, not just the scheduler. Turn one idea into a week of reels for solo founders, creators, and marketing teams.
See the pipeline →Direct comparison against the generic AI stack. What each tool actually does, when to use which, and where a general-purpose workflow stops scaling.
Compare tools →Hook Studio drafts, you direct. The taste, voice, and publish call stay with you — what disappears is the blank-page step, not the editorial judgment.
See the partnership →Stills, video, text, and the edit. You steer in plain words and confirm the plan before it starts.
You
Upload a few photos of yourself.
Your avatar
Describe a person once. The same face shows up in every shot.
Premade cast
Pick a ready-made face and start.
Connect Claude, ChatGPT, Cursor, or Codex. Your agent gets the studio's tools and realism rules. It does the chat, so chat is free, and you pay only for the media it makes.
$ claude mcp add --transport http hookstudio https://api.hookstudio.ai/mcpPay as you go from $5. A plan gives you more credits for each dollar.
$23$20/month
2,300 credits a month
Start ConceptTop up any time, cancel any time
$58$50/month
5,800 credits a month
Start GrowthTop up any time, cancel any time
$115$100/month
11,500 credits a month
Start ScaleTop up any time, cancel any time
Start with $5 and get $2 free!
Stay ahead with the latest tips, strategies, and insights for social media success.
A finance major who had never used TikTok built a Christian app in three days with AI. The code was the easy part. This is how mobile apps really scale.
October 26, 2026
Read More
Most viral AI videos come from the same four steps and a handful of repeatable formats. Here is the pipeline, the formats trending in October 2026, why most AI videos flop, and the rules for labeling them.
October 26, 2026
Read More
A short history of the meme, the characters everyone knows, and a step-by-step recipe for an original character, with the credit price of every step.
October 26, 2026
Read MoreMost AI video tools give you one clip from one prompt. Hook Studio makes the whole reel: the hook clip, the text, the screens that show your product, the edit, and the caption. You steer it in a chat, and it checks every shot for AI tells before you see it.
Yes. Upload a few photos and you star in your reels, with the same face in every shot. You can also create an avatar from a description, or pick a face from the premade cast. A real person's face is used only with their consent: when you upload a photo of someone, Hook Studio asks once. It never copies a celebrity's face; a famous name becomes a description instead.
Plans are $20, $50, or $100 a month for 2,300, 5,800, or 11,500 credits. Grow and Scale add 500 and 1,000 bonus credits in the first month. Or pay as you go from $5, and your first $5 costs $3.
No. You can always pay as you go, from $5. You can top up any plan, and you can cancel a plan at any time.
You confirm the plan before anything runs, and you see what each clip costs. If a clip fails, your credits come back. If a still fails the realism check, Hook Studio fixes it once for free.
That's what Hook Studio is built to avoid. Each format gets the camera it needs, faces stay natural, text stays off faces, and only the hook is AI video. The rest is your product on screen. Every export still carries an AI label.
No. Describe the reel in plain words, and Hook Studio picks the shots, writes the text, and does the edit. If you know what you want, say it: the camera angle, the text, the order of the shots.
Post useful content in your niche every day: tips, mistakes to avoid, lessons, before and afters. People save and share posts that help them, and every save and share shows yours to more people. That reach brings viewers to your profile and your link. Sell softly: your product shows up as one of the tips, not as an ad. Hook Studio makes these posts as reels and carousels, so you can post every day without filming or editing.
If your customers scroll TikTok or Instagram, yes: apps, online stores, local businesses, coaches, and creators. If you sell to companies through sales calls, LinkedIn may reach them better, and the same carousels work there. Post where your customers already are.
Once or twice a day for the first two weeks. If your posts keep getting views, go up to two or three a day. Consistency beats volume: one post every day does better than three a day for a week and then nothing. Hook Studio makes the posts, so keeping up is the easy part.
The problems your customers have, and what you know about solving them. Look at what's getting views in your niche and make your own version. When a hook works, make more posts from it and drop the rest.
Usually it's the start. Most viewers decide in the first few seconds whether to keep watching, so a reel needs a hook that shows the problem or the result right away. Post often, and change one thing at a time: the hook, the first shot, or the text. When a hook gets more views, make the next reels from it. Hook Studio makes a new version from a short note, so you can test another hook without filming again.
Two ways. A soft sell mentions your product in passing, the way a friend would: one tip on a list, or the tool that fixed the problem in a story. A call to action tells people what to do: “link in bio” or “search it on the App Store”. A soft sell feels like a discovery, so viewers trust it, and a link in your bio makes it easy to act on. Hook Studio puts your product's real screens in the reel, so viewers see what it does instead of hearing a pitch.
People save them. A carousel is a list of tips people want to keep, so they bookmark it to come back to. Every save and every swipe tells TikTok and Instagram that people want more, so the app shows your carousel to more people. Tips stay useful, so a carousel keeps getting found for months. And your product is one tip on the list, so viewers find it themselves instead of being sold to.
The list: “5 habits that…”, “3 mistakes I made…”, “What I learned from…”. Put the hook on the first slide and one point on each slide after it. Make every point something people want to remember, the kind of tip they save for later. To include your product, make it one of the points, like “3 tools that run my store” with yours as one of them. Never make up numbers.
Save every carousel you see in your niche on TikTok and Instagram. The app learns you like them and shows you more, so your feed turns into a list of ideas. Then tell Hook Studio the topic, and it writes the list and makes the slides.
Hook Studio makes them from your description, or you can use your own photos and screenshots. You download the slides with a caption and hashtags, ready to post as a photo post on TikTok, a carousel on Instagram, or a post on LinkedIn.
Not yet. You download the bundle and post it in TikTok or Instagram, where you can add a trending sound. Direct posting is on the roadmap.