Make a reel for Draftwell: a freelancer asks her phone for a proposal while she drives. Then Draftwell writes it.
Here's the first frame. She filmed it herself from the dash mount: morning light, sunglasses, one hand on the wheel.
Still · 13 creditscan she say the line herself instead of a voiceover?
Yes. The video model can speak the words, so it's one step, not a clip plus lip-sync.
Your reel is ready, with its cover and a caption with hashtags.
You post every day and still get no customers. Most posts never show what your product does, so viewers scroll past. Reels that show the product doing the work send people to your link.
Why generic tools don't convert →
People scroll past reels that look like AI. Hook Studio renders the text, your product's screens, and the cut like a real edit, so viewers stay to see your product.
Filmed on a phone, a polished ad, a meme, or faceless screens. Each format gets the camera and the look it needs.
No stock-photo smiles or shocked faces. Expressions stay small unless you ask for more.
Before every render, Hook Studio finds the faces and moves the text out of the way, inside the app's safe zone.
Every still and clip is checked for AI tells like warped hands or an absurd prop. A still that fails gets one free fix.
They increase engagement and interest.
Two ways to frame the same product — pick the one that matches how you think about your content problem.
TikTok and Instagram reels without a camera, a studio, or your face. For creators, founders, and brands that don't want to be on camera.
See how it works →Automate the creative step, not just the scheduler. Turn one idea into a week of reels for solo founders, creators, and marketing teams.
See the pipeline →Direct comparison against the generic AI stack. What each tool actually does, when to use which, and where a general-purpose workflow stops scaling.
Compare tools →Hook Studio drafts, you direct. The taste, voice, and publish call stay with you — what disappears is the blank-page step, not the editorial judgment.
See the partnership →Stills, video, text, and the edit. You steer in plain words and confirm the plan before it starts.
You
Upload a few photos of yourself.
Your avatar
Describe a person once. The same face shows up in every shot.
Premade cast
Pick a ready-made face and start.
Connect Claude, ChatGPT, Cursor, or Codex. Your agent gets the studio's tools and realism rules. It does the chat, so chat is free, and you pay only for the media it makes.
$ claude mcp add --transport http hookstudio https://api.hookstudio.ai/mcpPay as you go from $5. A plan gives you more credits for each dollar.
$23$20/month
2,300 credits a month
Start ConceptTop up any time, cancel any time
$58$50/month
5,800 credits a month
Start GrowthTop up any time, cancel any time
$115$100/month
11,500 credits a month
Start ScaleTop up any time, cancel any time
Start with $5 and get $2 free!
Stay ahead with the latest tips, strategies, and insights for social media success.
How to recreate a viral TikTok or Instagram video with AI: what a recast keeps, what it costs per second, and when copying only the format is the better deal.
October 25, 2026
Read More
How to make AI videos for Instagram and TikTok: we made 3 reels, logged every clip and every redo, and cut the cost per reel from $4.90 to $1.20.
October 24, 2026
Read More
Everyone fights for the English feed. Our own signup data shows Spanish-speaking audiences convert ~7x higher per visitor, and the LATAM creator market is wide open. Here's the opportunity.
May 30, 2026
Read MoreMost AI video tools give you one clip from one prompt. Hook Studio makes the whole reel: the hook clip, the text, the screens that show your product, the edit, and the caption. You steer it in a chat, and it checks every shot for AI tells before you see it.
Yes. Upload a few photos and you star in your reels, with the same face in every shot. You can also create an avatar from a description, or pick a face from the premade cast. A real person's face is used only with their consent: when you upload a photo of someone, Hook Studio asks once. It never copies a celebrity's face; a famous name becomes a description instead.
Plans are $20, $50, or $100 a month for 2,300, 5,800, or 11,500 credits. Grow and Scale add 500 and 1,000 bonus credits in the first month. Or pay as you go from $5, and your first $5 costs $3.
No. You can always pay as you go, from $5. You can top up any plan, and you can cancel a plan at any time.
You confirm the plan before anything runs, and you see what each clip costs. If a clip fails, your credits come back. If a still fails the realism check, Hook Studio fixes it once for free.
That's what Hook Studio is built to avoid. Each format gets the camera it needs, faces stay natural, text stays off faces, and only the hook is AI video. The rest is your product on screen. Every export still carries an AI label.
No. Describe the reel in plain words, and Hook Studio picks the shots, writes the text, and does the edit. If you know what you want, say it: the camera angle, the text, the order of the shots.
Usually it's the start. Most viewers decide in the first few seconds whether to keep watching, so a reel needs a hook that shows the problem or the result right away. Post often, and change one thing at a time: the hook, the first shot, or the text. When a hook gets more views, make the next reels from it. Hook Studio makes a new version from a short note, so you can test another hook without filming again.
Show the product doing its job inside a story people already watch: a problem, a moment, a result. Mention it the way a friend would, or put its name on screen at the end, and leave the link in your bio. Hook Studio puts your product's real screens in the reel, so viewers see what it does instead of hearing a pitch.
Not yet. You download the bundle and post it in TikTok or Instagram, where you can add a trending sound. Direct posting is on the roadmap.